Advertising Fun-- Please help me!!
 

Hi guys!

Looking for something fun to do? Sure you are! That's why I have so generously included you in my journalism assignment! Aren't I nice?

I'm doing a project for my Visual Communications class in which I have to analyze an advertisement. The final part of the project is to ask people what they think of the ad and turn in their responses. My problem: I'm new on campus and I don't know who to ask.

Would you guys mind saying a few words about a picture? It's really easy; this is NOT an essay or anything. Just say something about the image. You can basically say whatever you want about it. There's no word limit and there are no right or wrong answers.

Examples of things to talk about (you're not limited to these, though.): What catches your eye? Do you like the ad? Is it easy/hard to read or figure out what the ad is selling? What words or feelings does the image invoke? No need to stress out about it: Like I said before, you can say anything you want. I just need input.

One more thing: I need a first name from you. You don't have to give me your last name or any personal info; you can even make up a first name if you want. (It's not like I'll be able to tell the difference, anyway. :D ) You can even PM it to me if you don't want to post it publically. But I'll need a name, lest my teacher thinks I wrote your response myself.

Here's the image. I had to scale it down a little, but you can still read everything.

http://img183.imageshack.us/img183/4201/ad8lm.th.png

So if you have a minute, send me a PM or post something here. I will be eternally grateful.

Thank you!
~Mauve

It looks like her torso is stretched out. It probably was, using a computer. I guess that's supposed to enhance her sex appeal, but all it does is make her look like a noodle. There's an off-white color on the dress that they positioned below her breasts, I suppose for a faux-nude effect. "Ad wind" is present. Her cheecks are rouged, or digitally made to look rouged. There are some random lense flares scattered about; I count at least five. All-in-all, this ad is an insult to the intelligence of anyone who reads it, but that can be said of almost all advertisements.

You already know my first name.

Well..you have an analagous blue, blue green, green, yellow green scheme..Your type resonence (the effect the type has on the viewer) is breezy and flowing, which goes well with the backgroud scene. (i'm a graphic design major - does it show??)

Blue is the most commonly used color in advertisements, and the second most common color in marketing to females (second to pink - how cliche) so it's effective in that respect. The product is clearly shown which is effective marketing...and that's about it... BTW: my name is Sydney..

She looks like she's doing some sort of retarded fairy-dance. Also the fact that the quote in the upper left isn't capitalized correctly pisses me off. What, is it not cool to use capital letters?

I want to take that stupid perfume bottle, shatter it, and then impale her with the jagged glass remains.

This ad is stupid. My name is Jack.

Pat

I hate ads like this. The image has nothing to do with the product being presented, and is only trying to associate the product with happiness, brightness, and a beautiful celebrity.

I'm just saying, I were you, I'd work up the guts to go bug some stranger about it. Probably one of the most important skills to have where journalism is concerned is the ability to go up to complete strangers and pester them about stupid shit, so, you know, might as well start working on it now.

That said, where that ad is concerned I would say that

1. It must be pretty amazing perfume for Ashley Judd to look so happy about wearing such an incredibly ugly dress.

2. How in hell is a fragrance romantic, there's a lot of ways you can describe a fragrance but romantic is not one of them, it just doesn't work. Romance is inherently abstract, and scent is expressly physical.

3. They could do a better job on the contrast, I mean I almost didn't even notice the bottle of perfume, it might help it if the product weren't basically the same color as everything else on the page.

I guess that's it.

- Arthur*

*this is a lie.

Nick.

There's two focus points; 1) The Model 2) The perfume bottle.
I find that distracting. They don't compliment each other. They just kinda merge.

The logo 'Wonderful' is just too neatly placed in the ad, and isn't very appealing or outstanding.

Zoh Em Eff Gee! A skinny model! I feel compelled to buy whatever the product was!

This ad is a classic case of something targetted toward women. It's not meant to convince people to buy the perfume through sex appeal, or by saying how great it is (although it does that too), but rather by associating it with a feeling.

The colors are soft, warm, and comforting. The model is happy and twirling in a, 'stupid faerie dance', giving an overall feeling of joy from her. Her dress is colored to envoke feelings of calm and light happiness, and it works on that background.

The product itself merges with everything around it, because everything is supposed to bring about a sense of calmness and togetherness. Everything blends into everything else to form a kind of unity to the add, which is part of the subconcious marketting used exclusively for women.

Overall, it's a well designed ad to sell things for women, but men will, generally, miss the emotional levels put into it to seed the product in their mind, due to the slightly different brain chemistry... or will be trained in recognizing them and thus block them from their true intent.

Wow! I didn't expect so many people to reply to this! Thanks guys! You're my heroes.

Yeah, I know what you mean. This does make me look like a crappy journalist. :sweatdrop But my major is actually Electronic Media/Video Editing (it's offered through the School of Journalism, and basic requirements are the same for everyone in the entire Journalism department regardless of specialization), so I'll mostly be locked in a small room messing with computers, not talking to people. Which is fine with me.

Yeah, it does! ^_^ That's awesome! Thanks for your input.