So corporate twitter accounts require effort to work.
 

Running an automatic bot to favorite every tweet mentioning your product is a bad idea. Then playing along with the comedian that runs that system into the ground gets even worse when just enough corporate-side organization peeks through to raise questions.

It's an entertaining read, and then you realize that several people jeopardized their jobs by participating in a twitter negotiation over salsa.

It does make you wonder when poorly-handled social media shitshows will hit a critical point where companies don't mindlessly try to take advantage of the biggest trends without some thought.

Never.

If I had a Twitter account, I would totally harass companies and celebrities.
 

I once tweeted 140 letters of pure poison at Frank Miller, but he didn't answer
 

That was the funniest thing I've read all day. They couldn't just say "Whoops we didn't think when we installed a twitterbot ha ha our faces are red liek* our delicious salsa", they had to send all the interns to try and beg the guy to make them look less foolish for them, in the most public way possible. Because the real concern is obviously not that they got caught trying to market themselves in the laziest, cheapest way computers could buy; it's that their brand name was associated with comically painful salsa poop and people might read tweets about it.

*Authentic typo.

It would appear that this is fake, by the update to the article.

It does explain how things got a little ridiculous.
 

My holiday spirits are decidedly lifted.

Well, that's even worse then since you don't even have to be with the company in question to build up their social media for the purpose of running it into the ground on accident.