[Seil]

"I miss the free stuff they'd put with games like cloth maps. Those were cool."
"Yeah, it's just like that one contest Mirai made a thread about, where they designed the game to be a competition for golden treasure that only one person would get."
"...what?"

And the t-shirts, the comic books, whatever. (I had also found the Swordquest vid a bit ago, being a noted AVGN fan. There's also the fact that Swordquest is an extreme example, and probably worked best to emphasize hype based around give-aways and merchandise associated with a game. Also, it seems to be some of the first to have t-shirts and whatever as a bonus with the purchase. It seems to work well with my point.