Well, when I was working for DENSO (which is an automotive parts supplier, mainly for Lexus/Toyota but also does some side stuff for GM and others.) we were testing the hell out of this new feature on their latest line of navigation systems for Lexus.
The gist of it was, they would download commercials into your car that you could then read at your leisure.
Commericals, into your car. With the option of turning this "feature" off.
If you knew how many millions they dumped into this you'd probably laugh.
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