I don't even think it's the anonymity so much as the illusion of power. It's mostly people with low self-esteems, who aren't happy with their lives, I think. It's like school yard bullies all over again.
It's 'acceptable' to be rude to the customer service people. They are 'beneath' you, and you can order them around. You have 'power' over them. People who aren't happy with their lives clutch onto whatever power they can get and abuse it.
That's why customers can still be a prick right to your face.
Multiply that and the illusion of anonymity that being over a phone gives you, and it gets even worse, I'm sure.
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