I'm just going with "art" because "creativity" is too obscure (because then you're bringing in things like creative problem solving, etc).
As far as art is concerned, it originally came about as a method of record keeping, I believe. Before written language, things such as cave paintings were used to chronicle things (and they tell us a lot about prehistoric cultures.) In languages like Chinese, those pictures eventually turned into their written language.
Because people back then were hunters and gatherers and would be traveling a lot, the oldest art was very large in size and left in the places so I imagine one could say that it was kind of a way to mark our territory, or at least to say that we had been there. Later cultures that were more permanently settled would make art that was more functional (like pottery). And a lot of art was made as deity worship.
(Yay art history?)
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