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I thought we were a random bunch of jerks united only in our shared passion for web comics and mocking one anothers (lack of) sexual habits?
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And homestuck. NEVER forget homestuck. I mean, you said webcomics, but it deserves a special mention.
But yeah, this seems less 'combat child abuse' and more 'nostalgia' with a great big scoop of 'short-lived fad' on the side. I mean, this is facebook. What do you expect?
As for fads in general... I think the article sums it up pretty well. There's a feeling of belonging most, if not all humans, crave instinctively. We want to be part of the group, the tribe. Nowadays, there are many tribes to chose from. Some of them are cults, and sometimes a cult offers what an individual needs/craves.