I once tweeted 140 letters of pure poison at Frank Miller, but he didn't answer
That was the funniest thing I've read all day. They couldn't just say "Whoops we didn't think when we installed a twitterbot ha ha our faces are red liek* our delicious salsa", they had to send all the interns to try and beg the guy to make them look less foolish for them, in the most public way possible. Because the real concern is obviously not that they got caught trying to market themselves in the laziest, cheapest way computers could buy; it's that their brand name was associated with comically painful salsa poop and people might read tweets about it.
*Authentic typo.
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