[Aerozord]

I have said before men are subjected to just as much body image issues as women just women lack the media dominance to force it down our throats or work place control to cause sweeping social issues. So while, like with positive womens body image I am all for treating a more average and reasonable body type as good, I think this is more of an example of memetics than actual cultural sway.

Positive body image media is being affective partly because female sexualization causes very common issues and far more societal pressure, and also because the idealized female body walking a very thin line of unhealthy while the idealized male body is a model of physical fitness.

This however feels more like viral marketing, a trend that will come and go not a societal change. There is however a grounding that women prefer an average body type when seeking actual relationships, but when it comes to straight-forward attractiveness prefer the cliche "sexy man" look. It wouldn't surprise me if this becomes a "sexy look" but I am betting it will be just that. A look, more akin to a fashion trend than a cultural shift in body image.