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Unread 04-25-2014, 09:22 PM   #1
Kyanbu The Legend
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Video Games Gamestop to become less "game" focused

http://www.ign.com/articles/2014/04/...ource=facebook

Quote:
Famous games retailer GameStop is looking to expand its reach in what it deems more viable markets while shedding some weight from its traditional brick-and-mortar GameStop stores.

GameStop CEO Paul Raines gave a presentation at GameStop's 2014 Investor Day -- as reported by Games Industry International -- and revealed his plan for what he's calling GameStop 3.0, "a new phase of the company's lifespan that will see it aggressively expand its footprint into gaming-adjacent tech fields," according to the article.

As such, GameStop has its collective eyes set on mobile, and specifically on Apple-branded devices, like iPhone and iPad. GameStop-owned brands -- like Spring Mobile and Simply Mac -- will expand at a significant rate in the fiscal year to fulfill Raines' goals for the company.

At the same time, GameStop will close between 120 and 130 of its nearly 6,500 global brick-and-mortar locations.
Game stop is shifting it's focus towards a broader picture, but this looks like it's another part of the shift to digital only and the edible future of DRM. A small step that while at first may not seem threatening, is the beginning of an end of an era.
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Unread 04-25-2014, 10:39 PM   #2
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the game market as we know it is not sustainable.

Though I will say I noticed something. Gamestop is basically a pawn shop that only gives you store credit
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Unread 04-26-2014, 12:41 PM   #3
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I once talked to a Gamestop manager who basically predicted that they'd become the next Blockbuster what with digital distribution, so I suppose the decision isn't particularly out of left field.
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Unread 04-26-2014, 02:02 PM   #4
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Quote:
the game market as we know it is not sustainable.
Could you elaborate on why ?
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Unread 04-26-2014, 02:27 PM   #5
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Originally Posted by RawBot View Post
Could you elaborate on why ?
Digital distribution is much more convenient and often cheaper for the consumer, with lower overheads for the developers. It also allows for easier updating through digital distribution channels, opportunities for microtransitions, easier/realistic distribution of indie games, control of used game sales, and various other advantages to both producer and consumer.

Thus, as access to digital distribution increases, so will consumer and developer use of it until the point where retail outlets are simply economically unfeasible. Gamestop, therefore, needs to branch out to survive.

Or die.

I'd prefer they die.
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Unread 04-26-2014, 02:35 PM   #6
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Oh! Right. That's what he meant.

I thought he said the whole game market was not sustainable, not just retail. I'm not American so I didn't know that Gamestop was retail

NVM then!
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Unread 04-26-2014, 10:27 PM   #7
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Much like Best Buy and Barnes & Noble I think they'll stick around for a while because they really have no competition--despite being brick-and-mortar the vacuum they fill provides enough business to keep them in existence.
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Unread 04-26-2014, 10:29 PM   #8
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Originally Posted by Magus View Post
Much like Best Buy and Barnes & Noble I think they'll stick around for a while because they really have no competition--despite being brick-and-mortar the vacuum they fill provides enough business to keep them in existence.
Shhhhhhh

Let me keep my dreams of a dead Gamestop.
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Unread 04-27-2014, 02:09 AM   #9
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Wait, what's happening to Best Buy? Did people stop buying electronics?
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Unread 04-27-2014, 02:24 AM   #10
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Basically Best Buy cut off a lot of bloat that it was losing money on in addition to closing down a lot of their less profitable locations. On the retail end they've somewhat changed a lot of the stores in the sense that they're 'kiosk' stores now. Kiosk stores maintain a modest selection of inventory, mostly new product releases and impulse buy product 'n shit, but the main focus is ordering product online in store. Less expense on employees, less theft, less product damaged, generally a lot less overhead than before.

There's other factors that I'm not aware of, due to mostly not caring, but that's rough of it.

Last edited by Grandmaster_Skweeb; 04-27-2014 at 02:28 AM.
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