Nintendo is at a bit of a dead end- the "hardcore" market is limited and less profitable than other markets, the "casual" market has been saturated for a while so there is only one solution- move into prostitution.
Think about it- you're out on the town, you want a hooker but brothels are a bit seedy and a bit dodgey but then you see the glowing seal of approval hung above a door, and you know you are safe, you are welcome here.
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