[Terex4]

Thanks, I'll definitely revisit that paragraph when I get to work tomorrow. The main issue I'm dealing with is adapting my writing style. Before taking this job, I would typically write long sentences that would usually get an entire paragraph's point across but, with this, I have to try to simplify my style for mass consumption. The dating sites that I'm writing for aren't as big of a deal since the blogs exist for the sole purpose of generating content and boosting our search result rankings.

With this project, I need to strike that balance between easy for the masses to read, optimized for search engines, and not awkwardly written. Since this is a WordPress site, I have a plugin that harps at me over everything I write and where I write it. Its SEO advice is solid, but it's a real son of a bitch when it comes to rating the readability of the content. Nonetheless, I'm using it as a guideline for simplifying my writing.