So corporate twitter accounts require effort to work.

Aldurin · 12-02-2013, 11:22 AM

Running an automatic bot to favorite every tweet mentioning your product is a bad idea. Then playing along with the comedian that runs that system into the ground gets even worse when just enough corporate-side organization peeks through to raise questions.

It's an entertaining read, and then you realize that several people jeopardized their jobs by participating in a twitter negotiation over salsa.

It does make you wonder when poorly-handled social media shitshows will hit a critical point where companies don't mindlessly try to take advantage of the biggest trends without some thought.

Shyria Dracnoir · 12-02-2013, 12:04 PM

Never.

synkr0nized · 12-02-2013, 01:38 PM

#bringbackmiles is a terrific outcome of that conversation.

I doubt Eric and Miles jeopardized their jobs, though. I don't think anyone was taking themselves too seriously, and they had to know he was making those messages public.

Corporate Twitter accounts can be an amazing way to reach fans and win over audiences when handled well.
It's pretty great when handled by real people, however, such as this Oreo and Kit Kat exchange back in March.

Amake · 12-02-2013, 02:19 PM

That was the funniest thing I've read all day. They couldn't just say "Whoops we didn't think when we installed a twitterbot ha ha our faces are red liek* our delicious salsa", they had to send all the interns to try and beg the guy to make them look less foolish for them, in the most public way possible. Because the real concern is obviously not that they got caught trying to market themselves in the laziest, cheapest way computers could buy; it's that their brand name was associated with comically painful salsa poop and people might read tweets about it.

*Authentic typo.

rpgdemon · 12-03-2013, 05:37 PM

It would appear that this is fake, by the update to the article.

synkr0nized · 12-03-2013, 07:53 PM

hahaha

That's funny, too, though.

Amake · 12-03-2013, 08:57 PM

My holiday spirits are decidedly lifted.

Aldurin · 12-04-2013, 01:07 AM

Well, that's even worse then since you don't even have to be with the company in question to build up their social media for the purpose of running it into the ground on accident.

12-02-2013, 11:22 AM	#1
Aldurin Lakitu Join Date: Feb 2010 Posts: 4,648	So corporate twitter accounts require effort to work. Running an automatic bot to favorite every tweet mentioning your product is a bad idea. Then playing along with the comedian that runs that system into the ground gets even worse when just enough corporate-side organization peeks through to raise questions. It's an entertaining read, and then you realize that several people jeopardized their jobs by participating in a twitter negotiation over salsa. It does make you wonder when poorly-handled social media shitshows will hit a critical point where companies don't mindlessly try to take advantage of the biggest trends without some thought.

12-02-2013, 12:04 PM	#2
Shyria Dracnoir Kawaii-ju Join Date: Jan 2008 Location: Monster Island Posts: 4,240	Never. __________________ Godzilla vs. Gamera (1994)

12-02-2013, 01:38 PM	#3
synkr0nized synk-ism Join Date: Nov 2003 Location: throughout the Wired Posts: 6,861	If I had a Twitter account, I would totally harass companies and celebrities. #bringbackmiles is a terrific outcome of that conversation. I doubt Eric and Miles jeopardized their jobs, though. I don't think anyone was taking themselves too seriously, and they had to know he was making those messages public. Corporate Twitter accounts can be an amazing way to reach fans and win over audiences when handled well. It's pretty great when handled by real people, however, such as this Oreo and Kit Kat exchange back in March. __________________ Find love.

12-02-2013, 02:19 PM	#4
Amake Keeper of the new Join Date: Apr 2004 Location: A place without judgment Posts: 4,506	I once tweeted 140 letters of pure poison at Frank Miller, but he didn't answer That was the funniest thing I've read all day. They couldn't just say "Whoops we didn't think when we installed a twitterbot ha ha our faces are red liek* our delicious salsa", they had to send all the interns to try and beg the guy to make them look less foolish for them, in the most public way possible. Because the real concern is obviously not that they got caught trying to market themselves in the laziest, cheapest way computers could buy; it's that their brand name was associated with comically painful salsa poop and people might read tweets about it. Authentic typo. __________________ Hope insistent, trust implicit, love inherent, life immersed*

12-03-2013, 05:37 PM	#5
rpgdemon Not a Taco Join Date: May 2005 Posts: 3,313	It would appear that this is fake, by the update to the article. __________________ I did a lot of posting on here as a teenager, and I was pretty awful. Even after I learned, grew up, and came to be on the right side of a lot of important issues, I was still angry, abrasive, and generally increased the amount of hate in the world, in pretty unacceptable ways. On the off chance that someone is taking a trip down memory lane looking through those old threads, I wanted to devote my signature to say directly to you, I'm sorry. Thank you for letting me be better, NPF.

12-03-2013, 07:53 PM	#6
synkr0nized synk-ism Join Date: Nov 2003 Location: throughout the Wired Posts: 6,861	It does explain how things got a little ridiculous. hahaha That's funny, too, though. __________________ Find love.

12-03-2013, 08:57 PM	#7
Amake Keeper of the new Join Date: Apr 2004 Location: A place without judgment Posts: 4,506	My holiday spirits are decidedly lifted. __________________ Hope insistent, trust implicit, love inherent, life immersed

12-04-2013, 01:07 AM	#8
Aldurin Lakitu Join Date: Feb 2010 Posts: 4,648	Well, that's even worse then since you don't even have to be with the company in question to build up their social media for the purpose of running it into the ground on accident.

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