sadly this is the reality. People think the big studios are just uncreative or dont like to fund experimental ideas. Truth is that there is a completely legitimate reason for it. Honestly I suspect this will end up like most publishers like Capcom or EA, that churn out guaranteed money makers so they have the extra cash to take risks.
edit: scratch that, thinking it over abit doing that is antithetical to their stated goals. Crap this might actually be doomed to failure